See my set ↗

Do not buy
this flatware.

I started with the gold flatware.
Then I bought the whole collection.

Let me explain ↓
Brooke smiling with her gold Ava flatware in her own kitchena little moment at home
All five gold Ava pieces on Brooke’s kitchen counter, from her original video
the set that started it all
Yes, I’m talking
about my forks.
The Ava set I chose ↗

I wanted a flatware set that actually felt like luxury.

The gold was beautiful. But picking up Ava was the part that got me. It has this really nice weight to it. Even eating lunch at my kitchen counter, I felt a little fancy.

Brooke holding her gold Ava flatware over lunch at her kitchen counter
Just me, my lunch, and the forks I’m now attached to.
“I literally feel so fancy.”

I thought I was just getting new flatware. I ended up buying the whole JazzUpCo collection. I can’t seem to go on their website without finding something else I want.

Brooke lifting an Ava gold spoon from its protective pouch
The little details, from the first unboxing.
Brooke with her JazzUpCo boxes at homea very good mail day
A YEAR LATER

I still reach for it.
Every day.

I’ve been using my gold set for over a year now, with no issues. It’s dishwasher safe, too, so I don’t have to fuss over it. I just get to enjoy it.

Before ordering, I had a look at what other people were saying. Over 100,000 customers and a 4.6/5 rating on Trustpilot made me feel better about trying it.

The 1-year warranty helped, too. And I liked knowing I had 30 days to return an eligible, unused set if I changed my mind.

18/10 stainless steelLab-tested non-toxicDishwasher safe
Here’s the set I started with ↓
ONE SET BECAME A COLLECTION

What’s in my kitchen

I started with Ava. Then I wanted the rest of my kitchen to feel just as considered.

I bought the collection. I’d still start with Ava.

Beautiful Flatware Deserves Thoughtful Answers

Frequently Asked Questions

Is your flatware dishwasher safe?

Yes. Our flatware is dishwasher safe and made for daily use.

Don’t just take our word for it—check out reviews from customers who’ve used theirs for years:

Will the color peel, scratch or fade?

We use a titanium-alloy coating—the strongest coating available in the market—so it won’t peel or scratch.

Here’s a video where we scratched the gold flatware, and you can hardly see any scratches:

Is your flatware non-toxic and safe to use?

Absolutely. It’s made with the highest quality 18/10 stainless steel and coated with food-safe titanium alloy and they don’t contain any heavy metals like mercury, lead, or cadmium.

Why not just buy cheaper flatware elsewhere?

Many brands use lower-cost plating and still label their products as dishwasher safe—but they often fade, scratch, or rust quickly.

Many of our customers tried those first, then came to us. They all say the same thing: they wish they’d started here.

Hear it from them yourself:

Can I buy individual pieces?

Yes. You can order individual pieces here. Most customers go for our 20-piece set (4 each: dinner spoons, dinner forks, dinner knives, salad forks, and dessert spoons). We also offer a smaller 12-piece Ava Essentials set here.

Does it come in gift packaging?

Yes. Every set arrives beautifully packed and ready to gift—no extra wrapping needed.

What is the best way to care for my flatware?

JazzUpCo is made to be loved and used daily. We’ve put together a few care tips to help keep your flatware looking pristine for years to come:

  • Using the eco-friendly or gentle cycle on your dishwasher.
  • Washing with cold to warm water, avoiding very high temperatures.
  • Choosing mild, non-abrasive detergents free from harsh chemicals.
  • Removing and drying flatware after the wash cycle to prevent prolonged moisture exposure.

100,000+ HAPPY CUSTOMERS

Their tables. Their words.

Ava flatware photographed at home by Beret Percival

Amazing gift

“They are absolutely gorgeous! I previously had a cheap set of flatware and decided after almost 7 years of being married and 2 little kids we needed to upgrade. I’m SO happy we did.”

Beret Percival

Ava flatware photographed at home by Erika Rivera

Real Deal

“Just moved into a new home and decided to ditch my old silverware and get these! Let me tell you, they’re the real deal! Definitely worth the investment.”

Erika Rivera

Ava flatware photographed at home by Junior Galvan

Great product!

“The flatware we ordered was as good as advertised. Delivery was fast and the packaging was top notch. I would definitely recommend to anyone looking for new flatware.”

Junior Galvan

Make room for your new everyday set.

Choose my Ava set

Join 100,000+ happy customers

  • 1 year warranty
  • 30 day returns
Ava matte gold flatwareAva · Brooke’s pickAva Flatware
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